Ditch the Niche: It's Time to Come Up With a New Term
You never know what's going to be controversial. We've had panels focusing on niche video services at the last few Streaming Media events, both in-person and virtual, but it wasn't until Streaming Media East Connect 2021 that people started pushing back against the term "niche." We saw a shift coming when we named a panel "Premium Niche Services—New Content Frontiers," but it seems as if it might be time to stop using the term entirely.
And with good reason. When you call something "niche," you're immediately relegating it to "lesser than," to something that's so far outside the mainstream that it's easily dismissed. But does it really apply to a service like Revry, which focuses on LGBTQ+ content?
The panel discussion features Alia J. Daniels, COO and co-founder, Revry, Bassil El-Khatib, CEO and founder, FrndlyTV, Karl Meyer, Head of Media and Entertainment, Samsung Ads, Darren Olive, EVP, Crackle Plus and Claudio Medeiros, Lead Solutions Architect, Sea Change.