In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it’s no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

With so many touchpoints and screens for consumers to be reached including streaming, social and connected TV, it’s becoming increasingly complicated for advertisers to authentically and efficiently reach audiences and interests at a measurable scale. This holds specifically true for LGBTQ+ audiences which can be found throughout mainstream media platforms but are notoriously difficult to address directly except in bespoke programming.

Read the full article at CommPRO.