This year marks the 51st anniversary of the celebration of PRIDE month in the U.S. There’s a lot for the LGBTQ community to celebrate in 2021, just one year after PRIDE parades and celebrations were cancelled in 2020 as a result of the pandemic. The strength and size of the community is more visible than ever. For the first time in 2019, the U.S. Census Bureau’s America’s Families and Living Arrangements included estimates of same-sex households, showing 543,000 same-sex married households, and a Gallup study recently noted that LGBT identification has risen to 5.6%.

As the LGBTQ community has grown its footprint, there is no doubt that digital connectivity is perhaps the single most influential factor in the advancement of the LGBTQ community. It has reduced isolation, created safe spaces for self-expression, offered opportunities to connect a disparate community and has provided easy access to educational resources and curated content. Technology has also given the community a place to be seen authentically. From television and streaming services to podcasts and music services, the development of and access to LGBTQ content and talent have increased exponentially.

“At Revry we don’t just see the value of the LGBTQ+ community year-round, we live it. We know the impact for queer audiences and consumers searching for accurate and nuanced representation in content. And we know the value our audiences present to brands that invest in targeting our community with respect and humanity.” – DAMIAN PELLICCIONE, REVRY CO-FOUNDER AND CEO

Read the full article and download the report on Nielsen.com.