Revry, an LGBTQ+-focused free ad-supported streaming TV service, is building up its original content slate and snagged Nike as a sponsor for Pride Ball -  its latest foray into reality competition TV with a series and new category that CEO and co-founder Damian Pelliccione is coining “queer spectator sports.”

Pride Ball, a live vogue ballroom dance competition, premiered on June 18, featuring hundreds of competitors, celebrity judges and teams, or “Houses” facing off in various category battles. Without disclosing specifics, the streaming service said the program is on track to break the Revry viewership record set by Drag Latina in October 2022.

Read more at StreamTV Inisder.