Revry, an LGBTQ+ oriented streaming service, is partnering with McDonald’s USA to host the second annual “House of Pride” virtual celebration, where the companies expect to receive millions of viewers.

The event, scheduled to premiere on June 5 at 8 p.m. ET, will consist of live music and dance performances, comedy segments and other entertainment. It will be available to stream throughout June on smart TV devices like The Roku Channel, Vizio, Amazon Fire and more.

"House of Pride streamed 600K times in its first year, and this June, we are expecting millions to tune-in," said Damian Pelliccione, CEO and co-founder of Revry, in a statement. "With the support of McDonald's, we are able to include so many of the LGBTQ voices in Pride programming that are representative and inclusive of our diverse community."

Read the full article at Fierce Video.