Lisa Balter Saacks and Selene Ng, from Edisen, leading experts in the entertainment space, will host a discussion on the state of video content and what the industry can learn from TikTok trends, the creators behind them and unskippable content. The discussion will be moderated by Caroline Giegerich, VP of Growth Strategy at MediaLink, with experience in growing loyal consumers for brands such as ​​Netflix, Showtime and Smashbox Cosmetics as well as a featured speaker at TEDx and SXSW, and featuring Megan Cunningham, CEO and Founder of Magnet Media and Paul Kontonis, CMO of Revry.

“TikTok is all the rage but for advertisers measuring any performance is rather an arbitrary. The views are very eye-catching numbers but TikTok ‘success’ must come from knowing your average completion rate, the growth rate of your views and the percentage of views coming from people who do not follow your accounts,” days Paul Kontonis, CMO of Revry. “This will be a fascinating discussion of fluff vs performance.”

The discussion will be held on Thursday, December 9, 2021 at Chief in New york City. Click here for more information.