LGBTQ+ Consumer, Content and Advertising Insights
Revry is your partner for actual LGBTQ+ streaming and advertising insights. We offer diverse data insights into whats actually happening for tailored strategies and authentic connections with LGBTQ+ audiences, driving impactful results. LGBTQ+ representation on TV is happening and Revry is leading the way.
LATEST INSIGHTS
The 2024 Nielsen LGBTQ+ Streaming Audiences - QSR/Fast Food Edition offers valuable insights into the preferences and behaviors of LGBTQ+ consumers in relation to Quick Service Restaurants (QSR) and Fast Casual dining. This report reveals that LGBTQ+ consumers are responsive to advertising and feel misrepresented in the QSR and Fast Casual category, highlighting a critical opportunity for brands.
For brands looking to strengthen loyalty and drive consistent purchases, the study makes it clear. With more than one-third of these consumers dining at QSRs weekly, this report is essential for any brand aiming to resonate more deeply with this vital, engaged audience. Download the full report to unlock strategies that can enhance your brand’s connection with LGBTQ+ consumers and drive meaningful growth.
ALL INSIGHTS
In Q2 2024, Revry's content genres of Comedy and Drama led viewer preferences and offer valuable guidance for advertisers aiming to connect authentically with the LGBTQ+ community. A significant 10% increase in watch hours from Q1 to Q2 highlights the growing demand for diverse and inclusive content that resonates with LGBTQ+ experiences.
Download now to learn how advertisers should leverage the popularity of comedy, drama, and documentary content on Revry to connect with LGBTQ+ audiences, using humor and authentic storytelling to break stereotypes and engage viewers. By aligning with culturally relevant lifestyle content like reality TV, drag, and the ball scene, brands can ensure their messaging resonates with the community's interests and values.
The LGBTQ+ community in the U.S. is a significant and growing demographic, with 7.2% of adults identifying as LGBTQ+ as of 2023, particularly among younger adults. Revry’s insights, powered by Nielsen, highlights the powerful influence of inclusive advertising on this community.
Nearly 70% of LGBTQ+ consumers prefer brands that support their community through representation in advertising and participation in LGBTQ+ media. This preference is evident in the high completion rates for ads in LGBTQ+ programming, which exceed industry benchmarks. Brands that actively engage with LGBTQ+ media and demonstrate visible support see stronger consumer loyalty and increased engagement.
Download now to unlock these essential grocery andinsights and enhance your brand's connection with LGBTQ+ viewers.
Discover the influential power and unwavering loyalty of LGBTQ+ audiences with Revry’s LGBTQ+ Streaming Audience Insights, powered by Nielsen.
This comprehensive June 2024 study delves into the behaviors, preferences, and attitudes of LGBTQ+ viewers, with a particular focus on free advertising-supported streaming (FAST) platforms and Connected Television (CTV).
By downloading this insightful paper, you'll gain access to critical data that highlights how LGBTQ+ audiences interact with brands, offering valuable guidance for effectively engaging this dynamic and growing community.
Download now to unlock these essential insights and enhance your brand's connection with LGBTQ+ viewers.
Unlock the potential of a diverse and influential audience by diving into our latest report on LGBTQ+ consumers. This comprehensive analysis from Revry, the leading LGBTQ+ streaming platform, reveals critical insights into the viewing habits and preferences of over 10 million engaged viewers from January to March 2024.
Discover how dramas, comedies, and documentaries resonated deeply with our community, offering unparalleled opportunities for authentic and impactful advertising.
Download our report now and position your brand at the forefront of inclusivity and innovation in advertising.
Watch the Revry 2024 “Caba-Revry” NewFront!
Watch Revry’s 2023 NewFronts heralded as the best of the season.
Connect with the fastest growing LGBTQ community on free ad-supported television.
Revry is your LGTBQ+ media partner to help you reach your most important consumers–our audience. Be a part of our culture.
