Miss J Alexander, Melissa Hobley and Damian Pelliccione

Industry
Written By Paul Kontonis

Revry CEO Damian Pelliccione led a conversation on the power of LGBTQ-first media featuring Melissa Hobley, Global Chief Marketing Officer, OkCupid and the fabulous Miss J Alexander at Brand Innovator’s Media Buying Summit in New York City.

Damian set the stage for brands that have realized the importance of the LGBTQ community to their success. The LGBTQ+ market represents over $5 trillion of spending power globally and nearly $1 trillion in the U.S. alone. The panel discussed that the three biggest challenges to LGBTQ+ marketing and advertising are a general concern of getting the message wrong, making sure the messaging appears in brand-safe environments, and budget limitations. 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
Previous

Call Your Mother and Watch Revry on Mother’s Day
Next

Celebrate AAPI Heritage Month with Revry Programming