Chevrolet Amplifies Key LGBTQ Issues and Community Voices in "Authentic Voices of Pride"

Chevrolet believes in celebrating the LGBTQ community throughout the year. And for this reason, the company has partnered with LGBTQ organizations and media companies to produce and share Authentic Voices of Pride, a series of in-depth reports, interviews, and videos presented by Chevrolet with LGBTQ Nation. The 2022 series covers topics like Raising LGBTQ + Kids, Young LGBTQ + Leaders, Small Town LGBTQ+ Life and The Stonewall Generation. 

As part of its sponsorship in Authentic Voices of Pride, Chevrolet is donating a total of $125,000 to five different LGBTQ-associated charities and according to the company it will be the “most aggressive outreach campaign to the LGBTQ community,” in the brand’s 109-year history.

“At Chevrolet we have a history of leading and supporting initiatives that promote inclusion and diversity,” said Chevrolet marketing VP Steve Majoros. “With this latest LGBTQ+ focused partnership, we are building on that history and reinforcing Chevy’s commitment to driving substantive cultural progress. Authentic Voices of Pride highlights the stories, struggles, and triumphs of LGBTQ+ individuals to continue to be a driver for societal change and progress.”

“Raising LGBTQ + Kids” was the first topic to launch on LGBTQ Nation with profiles of families raising thriving kids. Additional topics have launched and will continue to launch throughout the rest of the year. For each topic, there is a short documentary and deeply researched articles and profiles. Chevrolet has partnered with influencers to spark discussion about the topics as they are published.

Revry is proud to support “Authentic Voices of Pride,” an enlightening series that not only promotes the LGBTQ+ community but also provides a platform for LGBTQ+ activists to thrive. To celebrate truly “Authentic Voices of Pride” and learn more from this poignant series, click this link.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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