Enter the Metaverse with Adrian Whant

Adrian Whant

In this profile series, Revry is highlighting authentic contributors to the queer media and entertainment community. We ask questions to find out who they are and where they are going in the future. The questions remain the same but the answers tell their unique story. It’s time to explore and celebrate true representation beyond the limits of Hollywood.

Adrian Whant (He/Him) is originally from Buenos Aires, Argentina. He has lived in the US for 32 years, mainly between San Francisco and New York City. Adrian is a Digital Advertising and Media veteran turned Entrepreneur. He is the founder of trooVRS, an immersive media platform for men to engage with non-stereotypical self-care-focused content in the metaverse.

What are you best known for?

I'm known for my advertising/marketing work in the media industry and my ability to be creative and strategic -- but most importantly, for being unafraid to experiment with new technologies in the media and advertising space. Building media campaigns for leading consumer brands across platforms and multicultural audiences and scaling and repositioning digital media companies.

What is the first thing you worked on professionally?

My first job was HTML coding and designing one of the first ad campaigns for Univision.com after it launched. It was a fun experience as I enjoyed the process and figuring out how to animate banners with Flash, a web animation software that no one uses anymore.

What are you working on that no one knows about yet?

Well, I just launched my company trooVRS, so it is no longer a secret. My co-founder, Lisa Cavalli, and I announced it at Cannes Lions 2022.