Hot Takes: The 2023 Upfronts And Newfronts
Upfront and Newfront season is just around the corner. We asked our TVREV Thought Leaders Circle members to share their thoughts on what they’re expecting this year.
Damian Pelliccione, co-founder and CEO, Revry, believes this year’s Newfronts will be better than ever for LGBTQ media as advertisers look to reach valuable audiences they have frequently overlooked in the past.
We are having a Newfront! Revry’s Newfront, the first ever LGBTQ-first Newfront to be exact, will be on IAB Stage on May 3, This will be an opportunity for advertisers to see how they can become part of our culture. Advertisers are finally starting to follow through on aligning with diverse targeted media which means more deals, more deals and more deals! Buying direct with diverse targeted and owned media gives an advertisers an unbelievable reach and frequency with their consumers and especially on free ad supported TV. When advertisers also buy from diverse owned media, Revry is NGLCC Certified and an ANA Diversity Supplier, then they are not only getting the best performance for their budget but also you are investing in building the future of our industry.
