How Revry Positioned a Niche OTT Vertical as the 'Global Face of Diversity'
Damian Pelliccione: In six years since we've launched Revry, the way in which we have distributed our content has vastly changed. We started as a subscription video on demand (SVOD) product. That was before the major streamers entered the LGBTQ+ market in 2016.
We like to call ourselves a tribrid of SVOD, AVOD, and FAST. I think I was the first one to really actually use that phrase. We pivoted away from SVOD. We still have it kind of as legacy we call Revry Premium, but that's really only 5% of our user base. And it's not something that we're really focused on. You're always gonna get outspent by the majors, even if you are a niche vertical, so it's difficult to compete in today's marketplace.
