Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It

In their hesitancy, however, advertisers are missing out on a rapidly growing source of consumer demand and market share.

LGBTQ+ people have roughly $3.9 billion in global purchasing power, according to Bloomberg – and that number is only growing as more people self-identify with the label. The proportion of US adults that identify as LGBTQ+ has doubled in the last 12 years, and nearly 30% of Gen Z in the country now consider themselves part of the community.

As a population, “we’re getting bigger,” said Damian Pelliccione, co-founder and CEO of Revry, an LGBTQ+-focused streaming platform.

“[We are] an addressable market that advertisers need to understand and address through their marketing and advertising efforts if they want to be around in the next 10 to 30 years,” they said.

Continue reading at AdExchanger.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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Building a Streaming Platform with Revry Co-Founder & CEO, Damian Pelliccione

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Revry’s Damian Pelliccione Is Proud to Be the ‘Byron Allen of LGBTQ Media’: ‘Standing for My Community’