Revry Launches PrismRiot LGBTQ+ Ad Network
Revry, the LGBTQ-first media network dedicated to providing authentic representation of the queer community, today announced PrismRiot™– the only multi-minority certified LGBTQ+ advertising network. With this always-on, year-round offering, PrismRiot will enable brands, agencies and advertisers to purchase premium programmatic ad inventory for LGBTQ+ content and audiences. As a certified minority-owned company, all sales will satisfy diversity budget spend requirements.
With a reach spanning over 110 million US households across multiple CTV and mobile platforms, the PrismRiot ad network offers brands unparalleled access to the LGBTQ+ community, a highly engaged and influential demographic with significant purchasing power.
A recent study reveals that 69% of LGBTQ+ consumers are more likely to remember ads that appear before videos that are relevant to them. Moreover, 68% think more favorably of brands that advertise around content that they feel represents them and their identity.
“PrismRiot is the latest LGBTQ-first advertising solution from Revry. It builds upon our dedicated audience, viewership insights and highly curated advertising inventory available from Revry and our publisher partners,” said Damian Pelliccione, CEO and Co-Founder of Revry. "With this ad network, brands can align with our mission of celebrating and empowering the LGBTQ community, while also tapping into the immense loyalty and purchasing power of this influential audience."
The percentage of U.S. adults who self-identify as lesbian, gay, bisexual, transgender or non-binary has increased to a new high of 7.1%, representing nearly $2T GDP in the US. Currently, as many as 30% of millennials identify as LGTBQ and 52% of Gen Z do not declare their gender or sexual orientation, making this generation the largest and most diverse generation in US history.
With a variety of options, the PrismRiot ad network will feature three advertising tiers based on proprietary first-party data from Revry which enables brands to reach LGBTQ+ audiences, ensuring maximum relevance and impact. The tiers include:
LGBTQ+ Prime - the most targeted audience of LGBTQ+ and allied consumers–composed entirely of Revry users and their households and all based on proprietary first-party data.
LGBTQ+ Premium - allows advertisers to reach the Revry audience and allied households on non-Revry channels and platforms.
Ally Plus - allows advertisers to reach any consumer demographic with a buy through a certified minority-owned ad network.
PrismRiot will be available in Q3 2023, offering brands an exciting opportunity to connect with the LGBTQ community in an authentic and meaningful way. For more information on advertising opportunities, please visit: www.revry.tv/prismriot.
