Revry NewFronts 2024 Press Round Up
Revry’s 2024 NewFront at the IAB main stage was a “Caba-Revry”
“Revry, the only LGBTQ+ streaming network, their diverse founding team loves a good show and they put together another unforgettable one for us again today!”
- Alfonso Ribeiro, host, 2024 IAB NewFronts
3 Big Takeaways From 20 Companies Shaping the Future of TV Advertising (AdWeek)
Among the highlights, LGBTQ+ streamer Revry came with a choreographed song and dance about reaching growing LGBTQ+ audiences and doing it safely through its PrismRiot ad network. This allows brands to purchase programmatically for LGBTQ+ content and audiences, with a reach spanning over 110 million U.S. households across multiple CTV and mobile platforms. Continue reading.
NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO (Digiday)
Revry’s cabaret-themed presentation to marketers was perhaps the most unique session of the day, featuring the LGBTQ+ focused company’s co-founder and CEO Damian Pelliccione singing and dancing onstage, and a guest appearance from comedian Murray Hill. Continue reading.
Multicultural Advertising Takes Over the NewFronts (Portada)
Revry, a global streaming network launched in 2016 that focuses on queer content and creators, made a theatrical presentation which included Cofounder and CEO Damian Pelliccione and comedian and drag queen entertainer Murray Hill acting and singing in a Berlin 1920's-like cabaret ensemble. Revry's senior management promoted advertising in queer entertainment content to a full room of representatives of media agencies and brands. Hinting at the November elections and at the U.S. political environment. Pelliccione noted, "Now more than ever, your involvement in LGBT matters." "It's about obtaining social capital," he added. Continue reading.
Revry Ignites 2024 IAB NewFronts With Vibrant Showcase Of LGBTQ+ Culture (CommPRO)
Revry, the pioneering LGBTQ+ streaming network, dazzled marketers with a vibrant and unforgettable presentation on the third day of the 2024 IAB NewFronts. The IAB main stage came alive with a musical performance that entertained and showcased Revry's commitment to multicultural and diverse offerings for advertisers. The spotlight shone brightly on "Drag Latina," the winner of a 2024 GLAAD Media Award for Innovation, which thrilled the audience as Carmen Carrera announced her participation in the upcoming season. "I am so excited to be part of the international, multilingual, groundbreaking, GLAAD award-winning, Drag Latina," Carrera exclaimed, underscoring the show's global appeal and cultural impact. Continue reading.
NEWFRONTS RECAP—EVERYTHING ADVERTISERS NEED TO KNOW ABOUT TIKTOK, SNAP AND GOOGLE’S PITCHES (AdAge)
LGBTQ+ streamer Revry took a theatrical approach to its presentation for the second year. The media company followed last year’s “Wizard of Oz” themed show with “Caba-Revry,” a musical telling of Revry’s stats and capabilitiesfeaturing characters Engagement, Impressions and Reach alongside CEO Damian Pelliccione, drag king Murray Hill,vogue performer Dashaun Wesley and “Drag Latina” host Carmen Carrera. Continue reading.
IAB NewFronts rings in the age of digital video dominance (Martech)
On Wednesday, free LGBTQ+ streaming service Revry spoke about its growing slate of programming and its PrismRiot ad network, which reaches 110 million U.S. households through CTV and mobile. Continue reading.
Diverse-owned media companies flex data-driven insights to prove their worth (Campaign)
Revry launched an ad network called Prism Riot shortly after its NewFronts debut in 2023, which saw a 669% increase in request volume and 575% increase in impressions served between the second and fourth quarters of last year. Revry cofounder and CEO Damian Pelliccione said the network has raked in nearly half a billion CTV impressions.
“Revry, not just as an ad network but as a voice and a leader for media and with our community, is able to show super positive ROI for these brands,” they said.
And its pitch to advertisers is still working: Particularly, brands such as Pantene have invested in Revry’s bespoke creative offerings, while others have attributed to significant growth of its Prism Riot network, despite launching it during a tumultuous time for the community.
Pelliccione noted Revry received its TAG certification for brand safety in the past year, which also alleviated advertisers’ concerns. Continue reading.
Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing (TVREV)
If you did not go to the NewFronts and missed Revry’s amazing and amazingly on-brand presentation (and that word does not do it justice), you owe it to yourself to watch it here.
TAKEAWAYS FROM THE 2024 IAB NEWFRONTS (PMG)
Revry, the home of the only LGBTQ+-centered CTV network in the world, announced new sponsorship opportunities for advertisers around live entertainment events, including the International Vogue League that hosts live vogue ballroom dance competitions like Pride Ball, Halloween Ball, and more. Continue reading.
