Revry Werks The 2023 IAB NewFronts stage
LGBTQ+ streamer Revry surprised advertisers with a presentation far more fabulous than the typical pitch, Ad Age’s Parker Herren writes. The media programmer showcased its content through a “Wizard of Oz”-themed musical, called the “Wizard of Yaaaaas,” on the NewFronts main stage. The performance took advertisers down the Revry-brick road, on which CEO Damian Pelliccione (as the “Good Bitch of the West”) introduced Revry’s top shows personified by a cast of voguing dancers who spun, split, duck-walked, back handspringed and death dropped across the stage. The number, which included humorous asides to assure advertisers Revry includes brand-safe programming and plenty of branded content opportunities, featured performers Madison Rose as Dorothy and Mila Jam as the “Wizard of Yaaaaas.” - Ad Age
