Ditch the Niche: It's Time to Come Up With a New Term

You never know what's going to be controversial. We've had panels focusing on niche video services at the last few Streaming Media events, both in-person and virtual, but it wasn't until Streaming Media East Connect 2021 that people started pushing back against the term "niche." We saw a shift coming when we named a panel "Premium Niche Services—New Content Frontiers," but it seems as if it might be time to stop using the term entirely.