Unlock the Power of LGBTQ+ Consumer Loyalty: Key CPG Insights from Our Latest Report
At Revry, we’re committed to providing brands with the insights they need to connect meaningfully with the LGBTQ+ community. Our latest report, conducted in partnership with Nielsen, reveals critical data that can transform how you approach your CPG advertising strategies. Here are two key highlights:
Visible Support Drives Brand Loyalty: Over 69% of LGBTQ+ consumers are more likely to try grocery or household products from brands that visibly support the LGBTQ+ community. This statistic underscores the importance of not just acknowledging but actively supporting LGBTQ+ causes in your brand messaging.
Inclusive Media Pays Off: Approximately 66% of LGBTQ+ viewers are more inclined to purchase from brands that advertise in LGBTQ+ inclusive programming and media. Authentic representation isn’t just about visibility—it’s about building trust and loyalty.
These insights are just the tip of the iceberg. To dive deeper into how your brand can harness the power of LGBTQ+ consumer loyalty, download the full report today and start making an impact that matters.
