Brightcove and Parks Associates Co-host OTT Discussion Featuring Revry’s Damian Pellicione
Today’s OTT market is defined by the proliferation of service offerings, unprecedented amounts of online video content, and ever-increasing access points to that content. As a result, OTT content and service providers have to be equipped with best-in-class customer acquisition and engagement strategies in order to differentiate themselves from the competition while avoiding the negative social media attention for a service that fails to deliver the best experience.
In this webinar, co-hosted by Brightcove and Parks Associate, industry experts discuss the opportunities and challenges in today’s OTT marketplace, including best strategies to identify, acquire, and engage their customers and increase market share in this ultra-competitive and fragmented space.
The discussion features Lexie Knauer, Senior Product Marketing Manager, Brightcove, Damian Pelliccione, CEO & Co-Founder, Revry, Michael Ribero, Chief Subscription Officer, The Washington Post and moderated by Elizabeth Parks, President, Parks Associates.
