Parks Associates, the leading research firm studying the digital lifestyle and technology markets, announced their second annual inaugural Top Leaders In Technology including Paul Kontonis, CMO Revry.

Whether they’re defined by the type of content—science fiction, horror, romance—or the type of audience, niche services are the long tail of the OTT universe. But just because their audiences are limited doesn’t mean their revenue opportunities are. Partnerships with aggregators and “mainstream” services offer pathways to bigger viewership numbers, and innovative marketing approaches can turn small services into big successes. Join us as we talk about how.

In this Brightcove and Parks Associate webinar, industry experts discuss the opportunities and challenges in today’s OTT marketplace, including best strategies to identify, acquire, and engage their customers and increase market share in this ultra-competitive and fragmented space.