How to Leverage Personalized Data for FAST and SVOD

Press Recap
Written By Paul Kontonis

Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, LaShawn McGhee, Co-Founder & CPO, Revry, and Rob Collins, Executive Director of Software Development, Starz, discuss the topic with Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media in this clip from their panel at Streaming Media Connect 2023.

Read more at Streaming Media.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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