Navigating the Evolving FAST Ecosystem Insights

Industry
Written By Paul Kontonis

In the ever-changing landscape of digital streaming, the focus has shifted to the rapidly evolving FAST (Free Ad-Supported Television) ecosystem, which offers an alternative to traditional linear TV and subscription-based streaming services. A recent panel discussion at Streaming Media Connect 2023 delved into the nuances of this dynamic ecosystem. Moderated by Chris Pfaff, CEO, Chris Pfaff Tech Media and Producers Guild of America (PGA), the discussion centered around the transition of media from traditional platforms to the digital realm, with a particular focus on the FAST ecosystem.

The panelists included Christina Chung at Estrella Media, Jeff Clanagan at Hartbeat, Marisa Elizondo at Fubo, and Damian Pelliccione ,co-founder and CEO, at Revry.

Damian shed light on the scaling of inventory within the LGBTQ community and discussed the launch of Prism Riot, the world's first LGBTQ ad network, showcasing the growing demand for targeted content and advertising solutions.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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