In the ever-changing landscape of digital streaming, the focus has shifted to the rapidly evolving FAST (Free Ad-Supported Television) ecosystem, which offers an alternative to traditional linear TV and subscription-based streaming services.

Damian Pelliccione, CEO of Revry on Community Building and Niche OTT Services from Streaming Media

Whether they’re defined by the type of content—science fiction, horror, romance—or the type of audience, niche services are the long tail of the OTT universe. But just because their audiences are limited doesn’t mean their revenue opportunities are. Partnerships with aggregators and “mainstream” services offer pathways to bigger viewership numbers, and innovative marketing approaches can turn small services into big successes. Join us as we talk about how.

Chris Pfaff moderated a discussion at Streaming Media East featuring Damian Pelliccione, Co-Founder & Chief Executive Officer, Revry, Chris Yates, General Manager, Redbox On Demand, Nick Colsey, Vice President, Business Development, Sony Electronics Inc., Srinivasan KA, Co-founder, Amagi and Philippe Guelton, EVP, Online Networks, Chicken Soup for the Soul Entertainment; President, Crackle Plus.

FAST, SVOD and AVOD are all different ways to bring programming to viewers with different costs to the viewer. All delivered over the internet, FAST is a service that unites live, linear TV with a VOD service whereas AVOD only has video on demand. Both FAST and AVOD are free to watch thanks to adverts whereas SVOD is usually advert-free as this is subscriber VOD where you pay monthly. This video from Streaming Media discusses the rise of FAST and its importance in the market.