Streaming Media East: Damian Pellicione on Free Ad Supported Television
SVOD still leads the OTT market, but consumers are finding out what we've predicted all along: Cord-cutting won't save them money over cable and satellite if every service costs them another $10, $20, or even $60 a month. So they're turning to free ad-supported television (FAST) and other ad-supported models for an alternative to increasingly pricey SVOD services. We'll look at what's necessary for an ad-supported service to succeed in a crowded market.
Chris Pfaff moderated a discussion at Streaming Media East featuring Damian Pelliccione, Co-Founder & Chief Executive Officer, Revry, Chris Yates, General Manager, Redbox On Demand, Nick Colsey, Vice President, Business Development, Sony Electronics Inc., Srinivasan KA, Co-founder, Amagi and Philippe Guelton, EVP, Online Networks, Chicken Soup for the Soul Entertainment; President, Crackle Plus.
From Damian Pellicione: “You really have to separate third-party as well as direct-to-consumer, right? So direct-to-consumer being that you're managing and you're operating that whole user experience and you own, or at least have the most access of ownership to the tech stack, but then playing out on FAST and AVOD with services like Frequency and Amagi and Xumo to be able to reach the greatest possible audience, which--like they were saying before--Samsung and Roku channel being such a big beast in the market. Revry exists on over 50 platforms, only five of which are owned and operated by us, our direct-to-consumer. Those 45 are essentially the places where we're getting the most point of discovery, and monetizing at a much higher field, because we don't yet have the Disney or the Redbox marketing dollars to get in there. But eventually we'll get there.
