Chris Pfaff moderated a discussion at Streaming Media East featuring Damian Pelliccione, Co-Founder & Chief Executive Officer, Revry, Chris Yates, General Manager, Redbox On Demand, Nick Colsey, Vice President, Business Development, Sony Electronics Inc., Srinivasan KA, Co-founder, Amagi and Philippe Guelton, EVP, Online Networks, Chicken Soup for the Soul Entertainment; President, Crackle Plus.

You never know what's going to be controversial. We've had panels focusing on niche video services at the last few Streaming Media events, both in-person and virtual, but it wasn't until Streaming Media East Connect 2021 that people started pushing back against the term "niche." We saw a shift coming when we named a panel "Premium Niche Services—New Content Frontiers," but it seems as if it might be time to stop using the term entirely.