Youth Marketing and the Entertainment Marketing Mix Panel Featuring Paul Kontonis of Revry
Digital Entertainment World on February 8, 2022 includes a Youth Marketing and Entertainment Marketing Mix panel of executives and experts in entertainment marketing to discuss the evolving mix of strategies, campaigns and platforms involved in marketing large scale entertainment events including releases of TV shows, movies and shows for Gen Z and Millennial audiences. The panel features, David Berkowitz, SVP, Corporate Marketing & Communications, Mediaocean, Shannon Pruitt, Global Chief Content Officer, Stagwell Media Network, Jennifer Kavanagh, SVP, Marketing & Media, Philadelphia Eagles and moderated by Paul Kontonis, CMO, Revry.
“We will discuss what platforms are being used in our marketing plus a strategic and campaign insights,” says Paul Kontonis. “I look forward to uncovering best practices from our panel of expert to help guide the industry.”