McDonald's Deepens Its LGBTQ+ Outreach Via a Partnership With Revry TV

Press Recap
Written By Paul Kontonis

With Pride month in full swing, McDonald’s is reminding everyone that support can go beyond the month of June as they continue to create deeper partnerships and safe spaces within the LGBTQ+ community. 

As part of McDonald’s larger approach with the LGBTQ+ community, the fast-food chain is partnering with Revry TV—an LGBTQ+ media company—for a second year to bring House of Pride. Beginning June 5, the brand will kick off a virtual celebration with musical dance performances and comedy segments. The larger efforts also signals expanded partnerships with diverse-owned media companies like Revry and the Boden Agency.

Read the full article at Adweek.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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