Pride Marketing Reaching New Heights With McDonald’s USA and Revry

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it’s no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

With so many touchpoints and screens for consumers to be reached including streaming, social and connected TV, it’s becoming increasingly complicated for advertisers to authentically and efficiently reach audiences and interests at a measurable scale. This holds specifically true for LGBTQ+ audiences which can be found throughout mainstream media platforms but are notoriously difficult to address directly except in bespoke programming.

Read the full article at CommPRO.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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McDonald's Deepens Its LGBTQ+ Outreach Via a Partnership With Revry TV

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Etheridge Award Presented to Revry Co-Founder LaShawn McGhee