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McDonald's Deepens Its LGBTQ+ Outreach Via a Partnership With Revry TV

As part of McDonald’s larger approach with the LGBTQ+ community, the fast-food chain is partnering with Revry TV—an LGBTQ+ media company—for a second year to bring House of Pride. Beginning June 5, the brand will kick off a virtual celebration with musical dance performances and comedy segments. The larger efforts also signals expanded partnerships with diverse-owned media companies like Revry and the Boden Agency.

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Press Recap Paul Kontonis Press Recap Paul Kontonis

Pride Marketing Reaching New Heights With McDonald’s USA and Revry

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it’s no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

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What’s on Revry for Pride Month 2022

Pride Month is here and we have quite a collection of amazing movies, documentaries, stand up comedy, series and short films streaming this month including House of Pride Brought to You By McDonald’s USA which will premiere on June 5 at 8pm EST on Revry and stream all month.

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McDonald’s USA and Revry Celebrate Pride With Two Exclusive Virtual Events

Pride 2022 is anticipated to be bigger and better than ever, with LGBTQ+ media company, Revry, at the forefront of celebrations. Revry is partnering with McDonald’s USA for a second year to host the House of Pride virtual celebration, complete with exciting musical and dance performances, hilarious comedy segments, and a can’t-miss voguing performance by The House of Ebony. They will also premiere Music Out Loud, a music series that celebrates and inspires the exploration of LGBTQ-first music. 

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Revry Releases New Data on LGBTQ+ Audience Growth in Streaming on Connected TV

Revry, the LGBTQ-first streaming media company, released new viewership data on the increase in LGBTQ+ consumers streaming across its distribution partners, showing the growth in audiences in LGBTQ-first programming. The latest data from Revry’s distribution, including FAST partners Samsung TV, Roku and Vizio TV, reveals a 5x growth in monthly active viewers to over 20M viewers in 2021. The growth is fueled by a 6x growth in Samsung TV Plus viewers.

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